WP Labs

Privacy Policy

Privacy Policy

Effective Date: March 11, 2026 Last Updated: March 11, 2026

Web Production Labs LLC ("WP Labs," "we," "us," or "our"), a Georgia limited liability company, operates the website wplabs.dev (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site or use our services.

1. Information We Collect

Information You Provide Directly

When you interact with our Site, you may voluntarily provide the following information:

  • Contact information: name, email address, phone number, and company name when you submit our contact form or book a call
  • Communication content: messages, questions, or feedback you send us through the contact form or email
  • Business information: details about your project, technical requirements, or business needs shared during consultations

Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

  • Usage data: pages visited, time spent on pages, referring URLs, and navigation patterns
  • Device information: browser type, operating system, screen resolution, and device type
  • Network information: IP address (anonymized) and approximate geographic location (country level only)

We use Plausible Analytics, a privacy-focused analytics tool that does not use cookies, does not collect personal data, and is fully compliant with GDPR, CCPA, and PECR. No personally identifiable information is tracked through our analytics.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries: processing contact form submissions and scheduling consultations
  • To provide our services: delivering development, automation, and consulting services as agreed upon
  • To improve our Site: understanding how visitors use our Site to enhance user experience
  • To send relevant communications: responding to your requests and, only with your explicit consent, sending occasional updates about our services
  • To comply with legal obligations: meeting applicable legal and regulatory requirements

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Cookies and Tracking Technologies

Essential Cookies

Our Site uses only strictly necessary cookies required for the Site to function properly. These do not require your consent under applicable law.

Analytics

We use Plausible Analytics, which is a cookie-free analytics tool. It does not track individuals across devices, websites, or apps. It does not use cookies or collect any personal data. All data is aggregated and anonymous.

Third-Party Embeds

Our Site may include embedded content from third-party services (such as Calendly for scheduling). These services may set their own cookies. We recommend reviewing their respective privacy policies:

  • Calendly: https://calendly.com/privacy

Cookie Consent

When you first visit our Site, you will be presented with a cookie consent banner. You can manage your cookie preferences at any time.

4. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

  • Service providers: We use select third-party services to help operate our business (email delivery via Resend, analytics via Plausible, scheduling via Calendly). These providers only receive the data necessary to perform their specific function and are contractually obligated to protect your information.
  • Legal requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • With your consent: We may share your information for any other purpose with your explicit consent.

We do not share your personal information with advertisers or ad networks.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

  • Contact form submissions: retained for 24 months, then deleted
  • Analytics data: aggregated and anonymized, retained indefinitely
  • Client project data: retained for the duration of the business relationship plus 36 months

You may request deletion of your data at any time by contacting us at privacy@wplabs.dev.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption in transit (TLS/SSL) for all data transmitted to and from our Site
  • Secure hosting infrastructure with regular security updates
  • Access controls limiting data access to authorized personnel only
  • ISO 27001 certified information security management practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Your Privacy Rights

For All Users

Regardless of your location, you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Objection: Object to the processing of your personal information
  • Portability: Request your data in a structured, machine-readable format

For California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the purpose for collection, and the categories of third parties with whom we share it.
  • Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. We do not sell or share your personal information as defined under CCPA/CPRA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, contact us at privacy@wplabs.dev or call us at the number listed below.

For European Economic Area (EEA) Residents (GDPR)

If you are located in the EEA, our legal basis for processing your personal information includes:

  • Consent: Where you have given us explicit consent (e.g., submitting a contact form)
  • Legitimate interest: Where processing is necessary for our legitimate business interests (e.g., improving our Site), provided these interests do not override your rights
  • Contract performance: Where processing is necessary to perform a contract with you

You also have the right to lodge a complaint with your local data protection authority.

8. International Data Transfers

Our servers and service providers are primarily located in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

By using our Site, you consent to the transfer of your information to the United States. We take appropriate safeguards to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Web Production Labs LLC Email: privacy@wplabs.dev Website: https://wplabs.dev/contact

For data protection inquiries, we aim to respond within 30 days of receiving your request.